Problem Solving

"We can't solve problems by using the same kind of thinking we used when we created them."
- Albert Einstein

It seems that whenever things get difficult (and in this economy every day has its challenges) there tends to be too much emphasis on just maintaining the status quo. While that can't (and shouldn't) be relegated to the sidelines, it certainly should not take precedent over continuing to look for solutions to customers needs, ideas and wants.

At the end of the day, there is nothing better than working to find the right idea that can build something new. We spend quite a bit of our time here doing just that from the simple exercises of looking for alternative materials or down gauge opportunities based on material characteristics that better fit an application or the complex that involve creating a new composite material with multiple layers that fit into the card market, for example.

In these times of uncertainty, it is refreshing to start each day hoping to push beyond the conventional way of doing something and look for a new way. This is a great value of a company, one you can't easily articulate on a marketing piece, but comes through in the conversations and discussions that lead people to new horizons.

Printing on Plastics does not come easily but has rewards upon rewards if done correctly and with the guidance and assistance of those who truly enjoy solving problems and creating new.