For someone from up North, traveling to Texas for a few days seemed like a good idea in April. Had some good meetings set up along with a great afternoon outside for an Earth Day celebration. What was intended as a simple way in the advertising community to promote Earth Day and the various works of companies to provide environmentally-friendly solutions ended up feeling like a couple of hours walking on the sun (thanks global warming).
One of Dallas' largest ad agencies threw a great party with food, drink, deejay and even one of the most bizzare Elvis impersonators I've ever seen on the top of a parking garage in 90 degree heat. Transilwrap was invited to join with one of our printing partners to help promote our Bio Plastics. And several other companies that we work closely with were in attendance also continuing to promote their programs and stewardship towards the environment. What impressed me the most though was the intention and outcome of this party.
The agency had each partner/company set up with a small booth so that their employees (designers, account executives, graphic artists and more) could mingle around to each group to learn more about their offerings and ways to incorporate it into their work. Brilliant! Someone out there remembers that work can be fun and educational, particularly in light of the bad news hitting us daily on the tv, radio and paper.
Showcasing the collective efforts of many in the community to underline the point that it takes all of us working together to design, supply and create meaningful, environmentally friendly solutions was a stroke of genius. It lead to some great conversations with new ideas being thrown around and renewed interests in our continuing promotion of smarter plastic choices.
And to think all it cost me was a sweat-stained suit and a sun burnt head. But then again, there are worse ways to spend your time promoting your products.
