Tuesday, March 17, 2009

The Original Day of "Green"


As we celebrate the original way of going "green" today, it's a fitting time to reflect on recent history and look ahead to the future.


Over the past two years, the conversation with many customers has turned to going "green". It may mean something different to everybody but for us it has meant searching for supplies to a growing demand. Often times in life it's not the big, final-action scene in a movie type events that inspire change but rather a collection of small events that lead to bigger and better ends. That's true in plastics also.


It would be easy to focus on the negative claims of many that no matter how you shake it, you can't create a truly environmentally friendly product with plastic. I won't profess to be an expert and will save that discussion for another time. What I do know is that even small incremental changes in the products we make and source can have a very real change in the long-term.


It's great to talk about our biodegradable plastics and the various applications and uses we've seen over the last couple of years, from high-end retail signage to magazine publishing to gift cards and more. But we're not done there - there is much more that we can and will be doing, as a company and and industry. We continually are evaluating new products that fall under some banner of "green" - recyclable, recycled content, degradable, biodegradable, compostable and more.


To me, the excitement is in the chase. We've hit upon a series of bio-products that we're proud to create and sell. But our efforts are just beginning.


So take the time today to raise a pint and toast the small efforts, in your lives and ours, that are collectively making the big changes.

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