Showing posts with label Downgauging. Show all posts
Showing posts with label Downgauging. Show all posts

Monday, March 23, 2009

Courage and Plastics

Do you have your copy of the "Future Classics on Plastics" yet? email cliff_brunson@transilwrap.com for your very own. * see below for more information

"Courage is being scared to death but saddling up anyway". - John Wayne

I saw this quote at a recent trip to a restaurant in the middle of East Texas. When I say middle, I should emphasize "middle of no where." When a good friend of mine told me about the Sacred Spur Steak House, located at the corner of Hwy 1844 and Turkey Road in East Mountain Texas, my curiosity had the best of me. As my friends know, I love the not so ordinary places to dine, and this establishment was exactly that and then some. Great food, and the atmosphere is definitely "Texas".

So, your wondering how does this little steak house have anything to do with printing plastics. It serves as a reminder that if it were not for my friend telling me about this place, I would have never known of its existence. The same idea goes along with the customers we service. Are we informing our clients about new concepts and products? In todays business markets, it is probably more important now than ever to be in front of your customers with fresh ideas that will help them with their business plans going forward.

I had a customer tell me a few weeks ago that the "green movement" had stopped, and that their customers were just looking for materials that had the best price. That brought up the perfect opportunity to discuss our Green Line of plastic products, and also a brief summary of the presentation that Barry White and I gave at this years sold out 2009 Print UV Seminar in Las Vegas.

The "green movement" is just getting started, and is expected to produce several million jobs in the U.S. within the next 5-10 years. I included several pieces of information about how Transilwrap is informing and teaching our customers and end users about "green plastics"that are currently available to them. This presentation is a very non bias forum of important information surrounding this subject.

That conversation has since led to an invitation from this customer to give our presentation to their sales staff and customer service so that they are better informed about the materials that their customers are requesting to be printed on.

If you are interested in knowing more about Transilwrap's "Green Plastics" presentation, please email me at cliff_brunson@transilwrap.com , You can also email me to request our brand new Bio ProPrint LP Album and Cover. A guaranteed conversation starter.

* Are you ready to brighten up your office and desk? Then order your free copy of "Future Classics on Plastics" today by emailing us with your address and contact information.

Problem Solving

"We can't solve problems by using the same kind of thinking we used when we created them."
- Albert Einstein

It seems that whenever things get difficult (and in this economy every day has its challenges) there tends to be too much emphasis on just maintaining the status quo. While that can't (and shouldn't) be relegated to the sidelines, it certainly should not take precedent over continuing to look for solutions to customers needs, ideas and wants.

At the end of the day, there is nothing better than working to find the right idea that can build something new. We spend quite a bit of our time here doing just that from the simple exercises of looking for alternative materials or down gauge opportunities based on material characteristics that better fit an application or the complex that involve creating a new composite material with multiple layers that fit into the card market, for example.

In these times of uncertainty, it is refreshing to start each day hoping to push beyond the conventional way of doing something and look for a new way. This is a great value of a company, one you can't easily articulate on a marketing piece, but comes through in the conversations and discussions that lead people to new horizons.

Printing on Plastics does not come easily but has rewards upon rewards if done correctly and with the guidance and assistance of those who truly enjoy solving problems and creating new.